The Downtown Mission Business Association
The Downtown Mission Business Association is dedicated to promoting and enhancing downtown Mission and encourage residents to shop local and support their community. If you’re visiting Mission or moving to the area, they invite you to “explore downtown” through their website and get a feel for the amenities in the area. “Shop, dine, do business and connect with friends in the heart of Mission; we’re sure you’ll find downtown a warm, welcoming place to be!”
Objectives
Encourage the community to shop locally and consistently reminding locals of the vibrant businesses in downtown areas. The primary focus was on fostering a sense of community engagement and support for local businesses through strategic marketing efforts.
“Working with Black Press Media has really brought our brand to life and has made a positive impact in our community.”
Campaign Tactics Deployed
• Social Media Management
• (ROS) Digital Advertising (HTML5)
• Photo Contest
• Newspaper Print Advertising
Campaign Results & Success
The success of the campaign is best illustrated through tangible results and key performance indicators. The engagement and impact of the photo contest and ROS digital ads showed firsthand how our strategic approach translated into increased awareness, community participation, and a heightened sense of support for local businesses in downtown areas.
